Primarily, SEO analysis is performed by SEO experts or an SEO company India. But if you have enough knowledge and understanding of using various SEO analysis tools, you can also perform it on your website by yourself.
Performing SEO services India on your website helps you detect your website’s areas and functions that may require some improvement. It gives a deep insight into your website from the perspective of search engine optimization.
By performing this SEO practice on your website, you can learn what changes you should make to update your website and what strategies you need to follow. Apart from this, by doing so, you can stay ahead of your competitors.
Now, let’s explore how you can perform SEO analysis on your website.
Performing SEO Analysis On Your Website
Check Your Website’s Ranking- This is the first and foremost thing you need to check on your website. You can use any of the SEO tools mentioned above to check your website’s ranking on the SERP. You can also check the ranking of every page of your website.
All you need to do is to find a rank checker in the SEO tool and paste your website link on the search bar. Within a few seconds, you will get a piece of detailed information about your website’s ranking.
Check Your Website’s URLs and Meta Descriptions- Google has its own set of rules for creating a website’s URLs and meta descriptions. If your website’s URLs and meta descriptions are not created as per that set of rules, it can affect your website’s ranking. So, it is crucial to develop your website’s URLs and meta descriptions correctly.
Using an SEO analysis tool, you can easily find out if there is a need for editing your website’s URLs and meta descriptions. And once you detect the issue, you can readily edit and correct the wrongly created URLs and meta descriptions.
Check Your Website’s Spam Score- Your website’s spam score matters a lot for your website’s ranking. If it is more than a decent spam score, it can cause a drastic fall in your website’s ranking.
One of the biggest reasons for your website’s increased spam score is the higher number of inbound links from low authority websites.
To know the spam score of your website, you can use any of the tools mentioned above. They are effective in measuring your website’s spam score accurately.
Analyze Broken Links- Broken links can be harmful to your website from the perspective of both the users and search engines. It can cause a terrible website-visiting experience for the users and a massive fall in ranking for your website. So, it is crucial to fix all the broken links on your website.
To find and fix the broken links on your website, Google webmaster tools can help you.
Apart from these SEO analysis practices, you should analyze your website’s internal links, content optimization, page speed, etc. That’s how you can completely analyze your website from the perspective of search engine optimization.